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Rules of businesses in the social networks « Profit.Social
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Rules of businesses in the social networks

What are the specifications of the environment? Remember that operating in social network is based mostly on respect and communication. Every marketing is good as long as it draws attention toward your products but if you want to create good image, you need to communicate properly. Social networks are based on openness and availability so be careful what you post on your wall, board or another display place. Use your face to face customers to start, network is network because it works like a web – through your customers you will reach more and more people – their friends, colleagues, relatives which will “spread the word” for you without expensive advertisements.

Another thing you need to keep is the dynamic. With social media what doesn’t get often refreshed becomes forgotten. No matter if you have blog, Facebook wall or Instagram, update it frequently with information for your products or related topics that will keep audience’s interest on you. For example, if your company creates apps post their specifications and the benefits that the customers will get from them.

Be careful, that’s the third rule. Protect your property no matter personal or business. Don’t disclose too much about your products to avoid plagiarism from competitors. Make sure all the information you share is harmless and cannot be used against you in any way.

Respect your competitors – if you start with posting ugly posts or lies, you will probably end up receiving the same. Restrain yourself from too emotional outbursts no matter if they are good or bad. Be respectful, moderate and honest.

Security is a great issue when it comes to Internet communication. To avoid being robbed from your intellectual property, don’t share schemes, codes, detailed images or videos and music. Anything that is object of your business should remain strictly for company’s use.

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